The Media Manifesto (2007)
My learnings as an online media consultant still seem valid. As the current market is changing at a maddening pace I thought it relevant to write a retrospect.
In 2007 I had my first job at a publisher, Techmedia. It was a small company (6 people) and we worked with a network of freelancers to publish a young brand called Bright. We worked on a magazine, weblog, video podcast and even a TV show. I was really excited about the market we were in, traditional publishers were just starting to understand what was coming and we had the opportunity to alternate between these two worlds: online and traditional media. We were creating branded entertainment, sponsored stories and set up barters with similar outlets in the market.
After working there for a while I needed to expand my views and quit my job but started freelancing for several other publishers. It was at the end of 2007, in an...
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