Hurts: an interactive audiobook experience using Spotify to promote their new album

I just ran my first path in the recent launched campaign on Spotify to promote Hurts' new album, and I must say I'm utterly inspired by this.
Read this:
http://www.spotify.com/int/blog/archives/2010/08/30/hurt/
Then this:
http://www.informationhurts.com/gb/news/2010-08-31/hurts_soundtrack_interacti...
And start on Spotify by listening to this:
http://open.spotify.com/track/5kgTNMMDhTN1FJQlxjj37O
Enjoy.
Update:
Oh, here's my first path I ran, didn't got so far:
Hurts, first path

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