There is something missing on the internet, but I can’t build it myself. Usually I would try to hack something together, but one of my 2018 goals is to not start any new side projects. Instead, I decided to publish my thoughts here, perhaps someone else will like this free product idea and build it!
As a product manager, I often look at screens, user flows and websites with different lenses:
- User experience (this on boarding flow was really frictionless)
- App trends (it looks like adoption of password managers is increasing)
- Design patterns (menu / navigation bars tend to be placed at the bottom more often)
- UX copywriting (lots of improvements in CTA wording and expectation management)
When new patterns have broader adoption or when apps enjoy particular successes because of surprising design/UX decisions, I often try and talk about it with people around me. In a previous job we’d have a recurring product sync on Fridays, which I’d kick off with a round of showing interesting trends we’ve seen. It often was really inspiring to see what people brought into this meeting and how they connected that to bigger product development trends that shape the internet we use.
I believe that one of the core skills of a product manager is to be in touch with the pulse of the industry, be aware of market trends and understand why something works (or why not). That way we can learn from successes and failures we see around us, so we stand on the shoulders of giants and prevent ourselves from reinventing the wheel time and time again.
Something that is also incredibly valuable to watch is the evolution of apps or services (again, both in terms of product and design). We tend to forget that for a product or service to become as successful as they are today, often there have been hundreds or thousands of iterations based on the learnings a team made when working on their product.
I think this space deserves a product to cover something for these needs, so below I’ll try to describe this in more depth and even answer some Lean Canvas questions!